Due Oct 7

The Persuaders

Watch Douglas Rushkoff’s Frontline documentary, The Persuaders. If you have the time to do it right, the best method would be to watch the movie through once, and then go back a day later and watch it a second time—after all, it’s easier to know what’s important on a second viewing.

Initial Reaction In the comments space below, write briefly about the most compelling moment from the documentary. If possible, call attention to an advertising keyterm referenced in that scene.

Three Column Notes (bring to class) I’ll be looking for a left-hand column full of direct quotations and keyterms, together with the NAME of the person speaking and the TIME signature in the video.

Fill the middle column filled with your paraphrase (your words only!) of ideas and concepts drawn from quotations and keyterms in the left-hand column.

In your right-hand column, I’ll be looking for insights and applications of those keyterms to ads you’ve encountered. Specify the ad and how your understanding of the ad is deepened or altered.

Looking Ahead

Introduce problematizing analysis: new discovery motivates reassessment and further writing