Due Oct 5
From "Story" to "Message"
Written Assignment
Drawing on your skills from Unit One, craft a 2-¶ sequence for an ad you're interested in, as follows:
- ¶ summarizing the ad's content
- ¶ summarizing the ad's appeal or sales pitch
The drama of this sequence will be enhanced if the first ¶ ends with attention focused on a detail that suddenly makes sense in light of the ad's sales pitch—or, alternatively, a detail that seems out of keeping with the ad's pitch.
Turn these ¶s in via the comment section, below. Include a link to the ad at the end.
Discussion Assignment
Watch the following short video on how corporate logos function. What's an example of a corporate logo that you think is powerful—ideally NOT one already discussed in this video? Add it below, as a "reply" to your first HW post. If someone else has already added your logo, find another logo to post that makes an interesting point of comparison to yours.