The Vocabulary of Advertising

Advertisers over the years have developed a host of different approaches for engaging our interest. To get us started thinking about the different tactics used by advertisers, we will be discussing the following five commercials during lecture.

In preparation for class, watch the following commercials. In writing, boil each ad down to its essence by answering:

What does this ad want the viewer to do? (Do X)
What reason does the ad provide, implicit or explicit, for doing that? (Do X because Y)
What moment or detail is most crucial to this ad’s appeal to viewers?

Dyson Vacuum Cleaner narrated by the inventor, James Dyson.